Since launching our new "Sage Line 50 - It Can Handle Credit Control" service on 31st January, we have had lots of interest and enquiries through our website and through my Networking Colleagues @ BNI
I think we are on to something here. There is obviously a huge market for this service. Most canny business owners don't want to spend £1,000's on software to handle their credit control. It makes far more sense to keep what you have got and use that. In this case: Sage line 50.
I have spent years researching and reviewing Credit Control Software and frankly I was not impressed with what I saw. Don't get me wrong when the software is demonstrated it looks fantastic. Typically, the sales person will demonstrate all of the "sexy parts" You know what I mean - all of the parts of the software that look great but deliver nothing in real terms.
Having run my own credit control agency for the last 7 years, I do know what I am talking about and I also know specifically what I need the software to do. The Credit Control software that I reviewed would have cost me anywhere between £10,000 to £30,000 and would you believe none of the packages gave me what I needed - every package meant a compromise on my part. Was I prepared to compromise? No way - compromise is not a word that rests easy with me, especially if I am being asked to spend a huge amount of money.
As a Credit Control Agency, we undertake the credit control on behalf of our customers on an outsourced basis - this is our core business. Therefore, our requirements from any peace of software are very simple indeed:
- Will the software improve efficiency? If so, I can employ less people and get more out of them, making us more profitable.
- Will it add value to our customers? If so, this will increase customer loyalty and aid the growth of the business.
- Will it simplify the credit control process? If so, this means we can manage our customers ledgers more effectively
- Will it automate some of the mundane tasks? If so, this means we can focus more attention on chasing our customers debtors, thus improving our collection statistics and improving our customers cash flow.
You get the picture.
Using the above criteria, I spent 2 years looking at how we could get the best from Sage Line 50 and at last we are there.
We now use Sage Line 50 to manage the credit control function for our customers. The process works very well, I did not have to compromise and neither did I have to spend £1'000's.
If as a Credit Control Agency, we can use Sage Line 50, to undertake credit control, then any business can. We just need to show you what to do.
Our "Sage Line 50" page has become one of the most popular entry pages on our website since its launch. Mike Perk and his team of world Wide Creative (Our Web Design & Web Marketing Co) have been truly amazing at helping to drive traffic to our website. If you need a great looking website and help with driving traffic to your site, you need to speak with World Wide Creative - I have absolutely no hesitation in recommending them to you. Since the launch of our new website, our rankings within Google have improved beyond my wildest dreams and this is all down to the great work that WWC have done.
If you are looking to outsource your credit control and you use a fairly generic search term like "Credit Control" within Google, we are the first "Outsourced Credit Control provider" on the list. When you can consider that there are almost 13,000,000 hits for "Credit Control" I am very proud that we are at the top.
If you put in a more specific term, such as, "Outsourced Credit Control", although we are 5th on the list, when you strip out irrelevant companies that do not provide outsourced credit control, we are 3rd in real terms.
Within the last 2 weeks, we have had an unprecedented 10 new credit control enquiries from our target market - The Lager smaller business / medium sized business. We will without doubt convert at least 5 of these. This means, that our website is currently outperforming all other forms of marketing and this is where of course most of our marketing budget will now be focused.
Many Thanks,
Jamieo "Making Your Cash Flow"
